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Series Code: TIJ
Program Code: TIJ002126S
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00:24 Chocolate. It seems everybody loves it in some shape or form.
00:29 It's no secret that chocolate is one of the most well-known 00:34 foods in the world and it's considered the most popular 00:38 sweet food. 00:41 For many, when visiting friends or family, 00:44 it's what to bring when you are told not to bring a thing. 00:48 People all around the world love chocolate and 00:53 that's certainly true of Australians and New Zealander's. 00:56 In fact, we're up there in the top 10 biggest per capita 01:02 chocolate consumers in the world. 01:04 On average, we consume 32 kilos of chocolate per person 01:09 per year and what's our favorite brand of chocolate? 01:13 Well, it's Cadbury and the most popular Cadbury chocolate 01:21 is? Yes, you guessed it, the box of Cadbury favorites. 01:26 Who can resist choosing their favorite from the 11 delicious 01:31 different varieties in the box? Everybody gets their favorite. 01:36 Way back in 1849 a man named John Cadbury first created 01:42 a chocolate bar at his chocolate factory in Birmingham, England. 01:46 Today, 350 million bars of Cadbury's dairy milk chocolate 01:52 are sold every year. That's 1,200 bars a minute 01:57 and about a million bars a day and that's only one variety 02:02 of Cadbury Chocolate. 02:04 But the Cadbury family hasn't only shared chocolate 02:08 with the world, they've also shared something far more 02:11 important and that's justice, love, mercy, and humility 02:17 and they never go out of date. 02:19 Join us on a journey through the world of chocolate 02:23 as we follow the footsteps of John Cadbury, 02:26 his incredible story will surprise you and inspire you. 02:50 People have been enjoying Chocolate from as far back as 02:54 600 years B C. But apparently it was the Maya Indians 02:59 an ancient people whose descendants still live in 03:02 Central America who first discovered the likes of the 03:06 Cocoa drink around 1,200 years later in 600 AD. 03:10 The Mayan people lived on the Yucatan Peninsula, 03:15 a tropical area in what is now Southern Mexico where the 03:20 wild cocoa trees grew. 03:21 They discovered that the beans inside the cocoa pods 03:26 could be harvested and made into a liquid that became a 03:30 treasured Mayan treat. The use of the cocoa beans 03:35 to make this chocolate drink spread quickly through the 03:38 ancient Meso-Americas, Central and South America. 03:41 By the 1400's, the Aztec empire had conquered a sizable part 03:47 of Meso-America. Because the Aztec's wanted the cocoa pods 03:52 to make the treasured drink and they didn't grow the 03:54 cocoa trees themselves, they were forced to find a way 03:58 to get them. So they ordered all of the areas that grew 04:02 cocoa beans were to pay them as a tax or as the Aztec's 04:06 called it, a tribute. Soon the cocoa bean became a form of 04:11 currency in the region. 04:12 To make the drink, the cocoa beans were fermented, roasted 04:18 and then ground into a paste that was then mixed with water, 04:22 vanilla, honey, chili peppers, and other spices to make 04:27 a frothy chocolate drink. This drink was even included 04:30 in the daily rations for the Aztec soldiers. 04:33 So, how did the chocolate drink from Meso-America get to you? 04:39 Well, the famous Italian explorer who sailed for the 04:43 Spanish Court, Christopher Columbus discovered the Americas 04:47 and while there, he tasted this new drink and is believed 04:52 to have brought the first cocoa beans back to Europe from his 04:56 fourth visit to the new world between 1502 and 1504. 05:02 But it was the Spanish Conquistador Don Hernan Courtez 05:07 who first realized the first commercial value, 05:10 he brought cocoa beans back to Spain in 1528. 05:14 At first, the Spaniards used it as medicine to treat 05:18 illnesses such as abdominal pain because they thought the 05:22 bitterness had medicinal value. 05:24 Very gradually the custom of drinking chocolate spread across 05:29 Europe reaching England in the 1650's. 05:33 But once it was sweetened by the addition of sugar or honey 05:36 to counteract the natural bitterness, it was transformed, 05:40 it quickly became a court favorite with the royals 05:43 nobles and then popular throughout society. 05:47 First among the upper classes and then for everyone. 05:51 But the Mayan chocolate and the early European chocolate 05:57 are very different to the chocolate that we know today. 06:00 The creation of the first modern chocolate bar is credited to 06:05 Joseph Fry in Bristol, England. In 1847 Fry pressed a paste 06:11 made of cocoa powder and sugar into a bar shape, 06:14 this first chocolate bar became very popular. 06:19 Around this time about 160 km Northeast of Bristol 06:24 in Birmingham a young man, John Cadbury opened a 06:29 grocers shop at 93 Bull Street next to his father's Drapery 06:33 and Silk Shop in the then fashionable part of Birmingham. 06:37 He sold tea, coffee, cocoa, and drinking chocolate 06:42 that he prepared himself using a pedestal and mortar. 06:46 Being a devout Christian, he believed that alcohol was 06:50 harmful and kept many people in poverty so he wanted to 06:54 provide these chocolate drinks as an alternative to alcohol. 06:59 Like his father, John had a strong sense of social justice 07:04 in particular, he campaigned against child exploitation 07:09 as chimney sweeps and against animal cruelty. 07:13 But in order to tempt the masses away from alcohol 07:16 his chocolate needed to be mass produced so in 1831 07:22 Cadbury decided to start mass production on a commercial scale 07:27 and bought a four-story ware- house in near-by Crooked Lane. 07:31 The Cadbury manufacturing business was born. 07:36 By 1842, he was selling 16 different varieties of 07:40 drinking chocolate and 11 varieties of cocoas. 07:44 Business was booming and in 1847 Cadbury moved to larger 07:52 premises on a canal in Bridge Street in Central Birmingham. 07:56 The canal provided links to all the major ports in Britain. 08:00 Then in 1849 John Cadbury introduced his own brand 08:07 of the chocolate bar. By 1854 Cadbury had a royal warrant 08:13 to manufacture chocolate for Queen Victoria and first used 08:17 the color purple on his chocolate to honor 08:20 Queen Victoria. In 1861 John Cadbury retired and left 08:26 the chocolate business to his sons Richard and George. 08:29 John Cadbury devoted the rest of his life to civil and social 08:34 work in Birmingham until his death in 1889. 08:38 The Cadbury brothers continued to build and grow the family 08:42 business. By 1868 they were marketing boxes of chocolate 08:48 candies in England and by the 1870's they'd become 08:52 the most popular brand of chocolate in Britain. 08:54 Some of their other major achievements included the 08:59 creation of the first chocolate Easter Egg in 1875 09:03 and some years later on, the creation of the world-famous 09:07 block of Cadbury Milk Chocolate. This was the first time 09:12 that the British company had been able to mass produce 09:16 milk chocolate and it came in its distinctive purple wrapping. 09:20 In 1878 the brothers decided to relocate the chocolate factory 09:27 six kilometers outside of Birmingham at the Bourn. 09:30 Factories in Victorian England were usually dark, oppressive, 09:35 and unhealthy places to work. The Cadbury Brothers 09:38 revolutionized the production of chocolate were also at the 09:43 forefront of improving the working conditions of their 09:47 employees. The Cadbury family continued to be devout followers 09:52 of Jesus and his teachings, they were continually conscious of 09:56 Jesus Golden Rule, "Do unto others as you would like them 10:01 to do to you." And so they decided to put this guideline 10:05 into practice, they wanted the very best for their staff 10:09 including a friendly working environment, even if it meant 10:13 taking costly and innovative measures. 10:16 A move out of the city and into the country was unprecedented 10:22 of business of this time but George Cadbury wanted to build 10:26 a place full of green spaces where industrial workers could 10:30 thrive away from city pollution. 10:33 So he chose a new site that had a canal, train, and road 10:38 links and a good water supply, he called the new factory site 10:43 Bourneville. Working conditions in factories during the 10:48 Industrial Revolution were very poor, factory workers 10:52 usually lived within walking distance to the factory. 10:55 These new working places were able to underprice the cottage 11:00 industries, soon cottage workers migrated into the towns 11:05 in search of employment and contributed to the rise in 11:10 urban living. Until the late 19th century it was common 11:14 to work 12 hour days, six days a week. This included women 11:19 and even children as young as six years old. 11:21 Wages were low and families often struggled to make enough 11:26 money to keep bread on the table. 11:29 At Bournville the workers lived in far better conditions 11:34 than they had experienced in the crowded slums of the city. 11:37 The Cadbury Brothers built erratically innovative workplace 11:42 on 130 hectors, there were 314 houses with warm rooms 11:48 to dry clothes and kitchens to cook food. 11:51 The village had sporting fields and lily ponds and enough land 11:57 for each house to have a vegetable garden. 12:00 They even offered a retirement plan for the factory workers. 12:04 As the Cadbury's were Quakers, conservative Bible believing 12:09 Christians, there were no pubs or alcohol on the estate. 12:13 Even today the district around the original Cadbury factory 12:18 outside of Birmingham had been dry for over a century. 12:22 None of the local pubs, bars, or shops serve alcohol. 12:27 The pear tree from the original cottage garden still stands 12:32 outside the Cadbury reception at the Bournville Factory. 12:36 If you are making a chocolate cake, chances are you will buy 12:41 some Bournville Cocoa named after the place where the 12:45 factory is or you may even find some dark chocolate bars 12:48 with the Bournville brand at the closest supermarket. 12:52 After the 1st World War and in the same year the well-known 12:57 Cadbury flake was first produced there was a period of global 13:01 expansion and the Cadbury brothers began looking to build 13:06 a factory outside of England. In 1920 they chose a place 13:11 nearly 17,500 kilometers away on the other side of the world 13:17 in Tasmania, Australia. The new factory was called 13:23 The Cadbury Estate and was located on the banks of the 13:27 Darwin River in Claremont about 13 kilometers north of Hobart. 13:32 The 100 Hector property had and idyllic garden setting 13:37 with a cool climate, access to international and interstate 13:41 shipping and an eager workforce. 13:43 Production commenced in January 1922 and is still one of the 13:49 largest private employers in Tasmania, it has been able 13:54 to maintain a workforce of undoubted skill, experience 13:58 and loyalty and is a state of the art manufacturing operation. 14:03 Back in England, not far from the Bournville Chocolate Factory 14:08 was a prestigious boarding school for boys in 14:11 Repton, South Derbyshire, it was a place with a strict 14:15 environment as was usual at most boarding schools at the time. 14:20 According to one of its most famous students, 14:23 the golden years of chocolate were from 1930 to 1937. 14:28 Roald Dahl was 14 years old when he began as a student at 14:34 Repton 1930 and chocolate became Dahl's passion. 14:39 You see, every so often Cadbury would send each school boy 14:44 a sample box of new chocolates to taste and grade. 14:48 They were using the students as greatest chocolate bar 14:52 experts in the world to taste their new creations. 14:55 The boxes contained 12 chocolate bars wrapped in foil, 15:00 one control bar and 11 new flavors. 15:04 Dahl just loved the chocolate and as a young school student, 15:09 he fantasized about working in a chocolate inventing room 15:14 with pots of chocolate and fudge and all sorts of other 15:18 delicious things bubbling away on the stove. 15:21 The elaborate, often gigantic machines fascinated Dahl 15:26 and these ideas came back to him when he began writing his 15:30 famous books that have sold over 250 million copies. 15:36 During Dahl's childhood, the British firms Cadbury and 15:40 Roundtree became such vicious competitors that stories about 15:45 their secrecy and spying became the stuff of legend. 15:49 It became the inspiration for Roald Dahl's second book, 15:54 the world-famous Charley and the Chocolate Factory. 15:58 The chocolate spies that tried to steal Willie Wonka's 16:04 inventions for rival candy makers were not entirely 16:07 a product of Dahl's imagination. Competition among chocolatiers 16:12 was so fierce that companies sent spies posing as employees 16:17 to steal each other's innovations. Trade secrets were guarded 16:22 and employees were monitored for suspicious activities. 16:26 It was while writing this book that Dahl experienced two 16:31 of the biggest tragedies of his life. 16:34 The first occurred in 1960 when a taxi hit his son Theo 16:39 who was riding in a baby carriage, the child developed 16:43 hydrocephalus, a build-up of fluid in his brain cavity 16:47 that led to high fevers and temporary blindness. 16:51 Young Theo endured many operations and Dahl became an 16:57 active participant in Theo's recovery. 17:00 With the help of toymaker Stanley Wade and Theo's 17:03 neurosurgeon Kenneth Till, the trio developed a cerebral shunt 17:08 that helped to alleviate the condition. 17:11 It became known as the Wade\ Dahl\Till valve and assisted 17:16 many other children. 17:18 Just as Theo was recovering, Dahl's daughter Olivia came down 17:24 with measles which turned into measles encephalitis 17:28 she passed away not long after. 17:31 Dahl was devastated and is said to all but have lost his mind 17:36 with grief. And so, one of the world's best story tellers 17:41 for children Roald Dahl, dedicated one of his books, 17:47 Charley and the Chocolate Factory it his son Theo 17:49 and two of his books James and the Giant Peach and The B F G 17:54 to his daughter Olivia. 18:04 One of Dahl's daughters Athelia said her father ate chocolates 18:09 and sweets pretty much every mealtime. After dinner, Dahl 18:14 would pass around a little red box full of Mars Bars, Milky Ways, 18:19 Maltese's, Kit Kats, and other chocolates. 18:22 He knew the history of all the chocolates and could tell you 18:26 when they were invented. We may not know the dates 18:30 when the different chocolate bars were invented like Dahl did 18:33 but most of us know that giving chocolate has become a symbol 18:38 of friendship, love, and commitment and the Cadbury name 18:42 is known all over the world as a symbol of these qualities. 18:46 But the Cadbury Brothers were known for more than chocolate, 18:50 they were also pioneers in industrial relations 18:54 and employee welfare as well, as the company prospered, 18:58 new work practice ideas were implemented and additional 19:02 facilities were provided for the workforce. 19:04 Cadbury was the first firm to reduce working hours and 19:09 introduce the five and a half day working week. 19:11 He also campaigned against the exploitation of children 19:15 in the work-force, young employees were encouraged to 19:19 attend night school and were also allowed to leave work 19:22 early twice a week to gain an education. 19:25 When the new factory was built at Bournville, 19:29 it had many facilities which were unknown in Victorian times, 19:33 heated dressing rooms, kitchens for heating food, gardens, 19:38 extensive sports fields, and men's and women's swimming pools. 19:43 The sports facilities included football, hockey and, cricket 19:47 pitchers, tennis, and squash courts and a bowling green. 19:51 Country outings and summer camps were organized, special workers 19:57 fares were negotiated with the railway company and 16 houses 20:01 were built for senior employees. But he realized it was necessary 20:07 to care for people's spiritual needs as well as their physical 20:11 needs and so to preserve a family atmosphere and encourage 20:16 people to establish a relationship with Jesus Christ, 20:19 Cadbury started morning prayers and daily Bible readings in 1866, 20:25 this practice continued for 50 years. 20:29 Why did John Cadbury and his sons seek to improve the 20:34 job opportunities and working conditions of their employees? 20:37 Why were they interested in their workers physical, mental, 20:42 and spiritual development and well-being? 20:44 Well, one of the reasons is that they were prominent members 20:48 of the Society of Friends or Quakers, a Bible believing 20:53 group of Christians. 20:54 Their strong Christian beliefs inspired them to assist factory 21:00 workers and the poor in society. Many Quaker run businesses 21:04 at the time were part of the social and industrial reforms 21:08 in Victorian, Brittan. John Cadbury himself had a lifelong 21:14 involvement with the Temperance Society, this was a group that 21:17 advocated the abstinence from alcohol. He believed that it was 21:22 one of the causes of poverty and deprivation among the working 21:26 people and this view influenced the direction of his business 21:31 enterprise, providing cocoa and chocolate as an alternative 21:35 to alcohol. One of the things John Cadbury did when he retired 21:41 was to begin a campaign against animal cruelty forming the 21:45 Animals Friends Society a fore- bearer of their royal society 21:50 for the prevention of cruelty to animals that provides 21:54 animal care and protection. The RSPCA as we know it now, 21:59 is still protecting animals today. 22:02 The Cadbury family were people who believed that actions 22:08 speak louder than words, they followed the simple yet profound 22:12 Bible principles found in Micah chapter 6 and verse 8. 22:27 Yes, these qualities are the very things the Cadbury family 22:32 has shared with the world and are still important today. 22:36 The high ideals and Christian legacy of the Cadbury family 22:41 are still visible in modern society. We still see efforts to 22:45 to create a just and equitable society, we see the better 22:50 conditions for factory workers, we see the RSPCA, 22:53 and we see the role of ambulance and medical units in war zones 22:58 all influenced by Christian principles and values. 23:03 And it's a reminder that our countries are the great nations 23:08 they are because of our Christian heritage 23:11 and if we are wise, we will value and protect 23:14 our Christian heritage so that future generations can enjoy 23:18 the family values, benefits, prosperity and freedoms 23:22 that Christianity brings. 23:25 But here's the good news, this Christian heritage and all the 23:29 blessings it brings isn't restricted to any one nation 23:33 or people, listen to what the Bible has to say in John 3:16. 23:51 This heritage is available to everyone regardless of 23:55 nationality and the freedom, prosperity, peace and happiness 24:00 that it brings nations it can also bring to each of us 24:04 as individuals. Yes, this Christian heritage, 24:07 knowing Jesus can change our lives and bring us personal 24:12 freedom, peace, and happiness. 24:14 If you'd like to claim this heritage, and experience true 24:18 peace and happiness, why not ask for it right now 24:22 as we pray. Dear Heavenly Father we thank you for your heritage 24:29 that allows us to enjoy the family values, benefits, 24:33 prosperity and freedoms that Christianity brings. 24:37 We acknowledge you and remember our Christian heritage with 24:41 humility and gratitude. And we thank you that in Jesus 24:46 each of us can find true, peace and happiness in our 24:50 personal lives. Lord, we pray that you will bless us 24:54 and grant us your peace, in Jesus name we pray. Amen. 25:03 Purple wrapped Cadbury chocolates are enjoyed by 25:06 millions of people around the world today. 25:09 The founder John Cadbury established a chocolate empire 25:14 worth over 20 billion dollars, but the Cadbury family 25:18 were known for more than just chocolate. 25:21 They were inspired by their Christian beliefs to promote 25:25 justice, love and mercy. These qualities are still important 25:31 today because they make a real difference to our lives. 25:35 If you are facing challenges in life, and would like to 25:38 experience the inner peace and happiness that comes from 25:42 knowing Jesus and following His principles then I'd like 25:46 to recommend the free offer we have for all our viewers 25:49 today. It's the Bible Study Booklet, The Secret of 25:53 Growing Through Sharing. This booklet is our gift to you 25:58 and is absolutely FREE, there are no costs or obligations 26:02 whatsoever. So don't miss this wonderful opportunity 26:07 to receive the gift we have for you today. 26:10 Here's the information you need. 26:13 Phone or text us at 0436.333. 555 in Australia 26:19 or 020.422.2042 in New Zealand, 26:24 or visit our website tij.tv to request today's free offer 26:30 then we'll send it to you totally free of charge 26:33 and with no obligation. Write to us a GPO Box 274, 26:38 Sydney NSW 2001, Australia or PO Box 76673, Manukau, 26:46 Auckland 2241, New Zealand. Don't delay, call or text us now. 26:53 The Incredible Journey and Pr. Gary Kent, 26:56 with Pr. Louie Torres and Cal Torres as the principle 27:00 trainers are opening a Bible College in Sydney in February 27:04 of 2020. This 14 week program will give you the skills you need 27:08 to be an effective co-laborer with Christ to carry the message 27:11 of a Crucified, Risen, and soon coming savior to the 27:15 whole world. For more information and to register, 27:18 phone or text us at 0481.315.101 email us at info@tij.tv 27:27 or visit our website at tij.tv/ events. 27:33 If you've enjoy todays journey to Birmingham, 27:37 in the footsteps of John Cadbury and our reflections on the 27:41 importance of Bible principles and values that form the basis 27:45 of our nations heritage, then be sure to join us again 27:49 next week when we will share another of life's journey's 27:52 together. Until then, remember the ultimate destination 27:57 of life's journey. 27:58 Now I saw a new heaven and a new earth and God will wipe away 28:03 every tear from their eyes, there shall be no more death, 28:06 nor sorrow, nor crying, there shall be no more pain, 28:10 for the former things have passed away. |
Revised 2021-03-03