Take it to the Bank

Thinking Critically

Three Angels Broadcasting Network

Program transcript

Participants: Cordell Thomas

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Series Code: TITTB

Program Code: TITTB000030


00:01 On Take it to the Bank,
00:02 you'll find ways to get out of debt.
00:09 Solve your credit card problems.
00:14 How to make and stick with the budget?
00:19 Simple ways to save.
00:24 Buying or selling a home
00:26 and many more financial matters on Take it to the Bank.
00:31 Hi, My name is Cordell Thomas
00:33 and this is Take It to the Bank.
00:35 We're gonna talk today a little about
00:37 the introduction to critical thinking.
00:39 It's a...
00:40 we have changed our lecture series
00:42 to the point that we have changed it
00:44 from calling it financial literacy
00:47 to the concept of thinking critically.
00:50 We got to critical think on money
00:52 and people tend to gravitate to that a little bit more.
00:55 We ask people this question in some of our lectures,
00:59 "Would you open up a bald, a barber shop for bald people?"
01:04 Would you do that? I don't know.
01:07 Based on the economy,
01:08 based on people's need to shave their heads,
01:11 there are a couple of things you should look at.
01:13 But when you think about it critically,
01:15 do bald people need a barber?
01:17 And when you ask that simple question,
01:19 your answer typically comes out to what it needs to be.
01:23 And the same thing comes out to any type of money question
01:25 that comes your way.
01:27 We have...
01:28 are being inundated by so many different emails,
01:33 voice mails, tweets.
01:35 We got people hitting us via social networks.
01:38 We got things hitting us in so many different ways
01:41 and still our physical mail box is full of stuff
01:45 and we can't tend to get rid of it.
01:47 But there are different tools that you can use
01:49 to get rid of people giving you calls
01:52 when you don't want them too.
01:54 They call you typically at dinner time,
01:55 because they know you are home.
01:57 Or sending you mail in your mail box
02:00 that you don't necessarily have...
02:02 necessarily need.
02:03 And then we think about what it is to be a consumer.
02:08 And there are several things
02:10 I'd like to chat with you about today
02:12 as we look about thinking...
02:14 at the issue of thinking critically.
02:17 Okay, so I asked the question,
02:19 "Would you open up a barber shop for bald people?"
02:21 I'm not criticizing the bald people in the world
02:23 because technically, I have bald parts in my head.
02:27 And I got to keep my hair cut short.
02:29 That's just a little insight for you.
02:31 But if you look at the question that I'm asking
02:35 about a barber shop
02:38 for individuals that don't need haircuts,
02:41 the critical think falls into place
02:43 and you ask the question, "Why would I?"
02:47 So let me ask other questions about how we consume.
02:51 Did you know, out there in... on YouTube,
02:54 there are several videos that you can look up
02:57 about the consumer mentality.
02:58 Now, when we talk about a consumer mentality,
03:01 what are we talking about?
03:04 It's quite simple
03:06 when you take a look at what consumerism is all about.
03:09 Consumerism basically tells us that you and I
03:13 have been conditioned to be
03:15 individuals that like to buy things.
03:18 Since 1984, we have seen our personal savings
03:21 drop significantly even down to a negative savings rate,
03:24 which means we're spending more than we make.
03:28 One of the simple things that we hear about
03:31 from the wealthy is that
03:32 they always spend less than what they bring in.
03:35 And that's when the major concepts
03:37 I'd like you to think about
03:38 when we're looking at critical thinking.
03:40 How are we able to spend less than we bring in.
03:43 In our lecture series, we talk to people
03:45 about the necessity of a budget.
03:47 And we actually go through a class in developing a budget
03:50 and the budget you can find on our website.
03:52 It's a free download.
03:53 And it gives you pretty much
03:55 every different element that goes into a budget
03:56 but the critical issue here is,
03:59 if you make a certain amount of money,
04:02 how are you going to monitor the outflow of those funds
04:06 and make sure that you have funds to go into savings,
04:09 funds to go into investments?
04:11 Because if you don't have a budget,
04:13 you're typically spending what you make.
04:16 And the example is given time after time, after time
04:19 as we go through a specific budget
04:22 with the individuals we're talking to.
04:23 And every single time,
04:25 I actually push the individuals,
04:28 "I say, look,
04:29 how much do you want to make on a monthly basis?"
04:31 The last time we did this they said let's...
04:33 "We make $6,000 every month." "Okay, we make $6,000 a month."
04:36 "Great. Do you have any part-time income?"
04:38 "Oh, no, we don't need it because $6,000 is enough."
04:41 I said, "Why don't I just throw in an extra $1,000
04:44 of part-time income for you, that you just make 7000.
04:47 It's not major issue.
04:48 It means that you'll just have an extra $1,000 to save."
04:51 Do you know that,
04:52 every single time you go through mortgage
04:54 and go through household needs
04:56 and go through groceries and go through gas
04:59 and go through every specific element
05:01 that can go on a budget sheet.
05:03 At the end of that budget sheet,
05:05 we have individuals that are spending $7,500 a month.
05:11 And they're in the negative, in the red.
05:13 It's interesting.
05:14 You laugh at it sometimes
05:15 because you come down to the bottom
05:17 and you know what's going to happen,
05:18 they're in the red.
05:19 Many different things come to play as you look
05:21 at the decisions people make about their personal finances.
05:25 For example,
05:26 some individuals have extra, high-speed bandwidth
05:31 that they have coming in their house.
05:32 So they feel they need to have a voice-over IP-type of system
05:37 to answer phone calls.
05:38 Because they actually have it,
05:40 they're paying a little extra for it.
05:41 It's not a big deal.
05:42 And then, they also have their cell phone,
05:44 which also brings in phone calls to them.
05:47 And all of them seem to have a landline also.
05:50 So you have three different resources
05:52 that give you telecommunications access.
05:57 Do you really need all of that access?
06:00 Additionally, take a look at the fact
06:02 that you as an individual have Internet now.
06:06 So you have people sending you emails.
06:08 They are sending you tweets.
06:10 They are sending you
06:11 connections through social networks.
06:13 All of these have access to you,
06:15 so you can communicate via that way also.
06:18 You have individuals who are spending money on groceries.
06:21 We ask the question, how much you spend on groceries?
06:23 A lot of people don't know
06:24 how much money goes out on groceries.
06:27 When we asked a young lady that question
06:29 in one of our programs,
06:30 she said, "Oh, I think we spend $75 a month."
06:33 The mom in the back of the room,
06:34 she says, "Oh, no, we don't. We spend about $750 a month."
06:39 I can tell you by that number,
06:41 750, how many people are pretty much in that family.
06:45 It was about five.
06:46 I said, "You have five or six people in your family."
06:48 She says, "You're right.
06:49 And we spend about $750 just on groceries alone."
06:54 And you get down to gas.
06:55 Nobody knows how much you spend on gas.
06:57 Do you know what you bring in
07:00 to how much you put into your gas tanks in your cars
07:04 on a monthly basis?
07:05 People didn't know that.
07:06 And you had to ask them to go home
07:08 and track their spending and come back with a number.
07:12 And typically that number is between $250 to $400 a month
07:17 spend on a monthly basis on gas.
07:20 People are saying that,
07:22 "Oh, yes, we have a newspaper that comes in."
07:24 Well, why do you need the newspaper
07:26 when you have access to online news information?
07:30 And that's one of the critical things you think about.
07:32 Do you need to pay for both of those?
07:34 Or do you need one source for your information?
07:37 And you go to things like, care for your pets
07:41 and electricity, water bill.
07:43 It's another big issue that people are not aware of.
07:45 Water, sewage, and those types of elements
07:49 are a part of a package that people don't know.
07:52 "I don't know, I think I spend $100 dollars. I spend 75."
07:56 I know exactly how much money I spend on water and gas,
07:59 and water and sewage each month.
08:01 It comes to $110 a month.
08:03 And I can save if I don't sprinkle the lawns
08:07 as frequently as I need to.
08:09 But these are things that people don't know.
08:10 And they typically have this mindset that
08:14 they've been told that it took 33 to 35 percent rule
08:17 of how much money you should be spending
08:19 on your mortgage or rent based on your income.
08:23 So people automatically assume would be $7,000 now an income.
08:27 I can spend $2,500 to $3,000 a month on mortgage or rent.
08:34 Is that really the way you should approach it?
08:36 Many people who get increases in pay from their work
08:41 typically think they need to improve
08:43 their living settings or buy a new car.
08:47 It's just this innate mindset
08:49 that we've been told by the media
08:51 that we need to be consumers.
08:53 Because since they have been able to come at us
08:57 in every different way,
08:58 we have capitulated and said, "Okay, no problem.
09:02 I am going to be that individuals that buy,
09:04 that individual that buys things."
09:06 They have targeted the middle class
09:08 because they know
09:09 that when we talk about a tax incentive
09:11 or giving you a tax break at, at tax time,
09:15 you get an extra $2,000 or $2,500.
09:18 "Wonderful. They're giving me some money back.
09:20 They're finally taking, taking care
09:23 of we as a hardworking middle class Americans."
09:26 Do you know why they give you the $2,500?
09:29 Because they know
09:31 you are going to spur the economy
09:32 by spending every penny.
09:34 They know that so they give you that money
09:37 to go out and buy
09:39 the next best item at your retailer,
09:41 the next best car, the next best thing.
09:44 And these are things that we need to be aware of
09:46 that we cannot physically get into this...
09:50 consumerist mindset
09:51 because we're...they're not doing anything for us.
09:54 Every time we buy something,
09:55 they get more information about us.
09:57 Every time we buy something,
09:58 we help spur the economy and guess what?
10:00 We're still paying the same amount in taxes.
10:02 So there are many things that you should be aware of,
10:05 that they're not out there looking to take care of you.
10:09 They're looking, to get money from you
10:12 because that's what business is about.
10:15 I was sitting in a meeting with some young people
10:18 who had just gotten summer jobs.
10:21 It was at the beginning of the summer back in June.
10:24 And we had
10:26 about 50 young people sitting in the room
10:28 and it was quite interesting.
10:30 I was following the presentation with the bank.
10:33 The bank came in and made this comment to the kids.
10:37 "Hey guys,
10:38 we have a limited offer for each one of you.
10:41 We're offering each one of you young people,
10:44 as long as you sign up for direct deposit,
10:48 we're gonna give you a free checking account."
10:51 Oh, the kids loved it. It was signed right up.
10:54 And now they're depositing
10:56 all of their cash into that bank.
10:58 And the banker says, "Thank you very much."
11:01 Signs them up and leaves.
11:02 My first comment to the kids was, "A bank is a business.
11:08 A business is in business to make money."
11:12 You're getting a free checking account,
11:15 but is it really free?
11:17 Because once you don't monitor your account as you should
11:22 and you bounce a check or overspend
11:25 or swipe your debit card.
11:28 And you don't have enough funds in there,
11:30 do you know what happens?
11:31 Because of course,
11:33 you'd expect that if you don't have any money in your account,
11:35 and you swipe your debit card,
11:38 you're not going to have any transaction.
11:40 It'll deny your transaction. And you can set it up that way.
11:43 But typically, the bank will set it up in a way
11:45 that it will still pay for it
11:48 and charge you an insufficient funds fee.
11:52 They are going to make money one way or the other.
11:55 And you know what the fees are for insufficient funds today?
11:59 In many areas, it's about $35.
12:02 And there in
12:03 is a key to understanding how the systems work.
12:05 But it's not only just the fact that
12:07 if you don't monitor your account in the right way,
12:09 it comes back to a simple issue.
12:12 That issue has to do with your money.
12:15 The bank is going to give you a simple interest fee
12:16 on your money in your checking account.
12:18 Give one or two percent.
12:19 You feel comfortable, 'cause it's your money
12:21 is in a safe environment.
12:23 That's a good thing.
12:24 But do you know that they take your money
12:27 and reinvest your money?
12:29 They leverage the cash that you put in the account
12:31 and reinvest it.
12:33 And they get a return rate of between 20...
12:36 can be between 20 and 25 percent
12:39 on the money you've put in.
12:40 So yes, they want you to put money into their accounts.
12:42 Yes, it is a safe environment to have your money in
12:46 but if you don't understand the environment,
12:49 you can have a major ordeal to deal
12:52 with when you bounce a variety of checks,
12:54 you don't have sufficient funds,
12:55 and they charge you 35, 50, 70,
12:58 how many hundreds of dollars that could be charged you
13:01 for not having the correct funds
13:04 in your account.
13:06 These are significant issues, about how we need to begin
13:09 thinking critically about what we do.
13:13 And beyond that, your money is, is,
13:17 is something that is a draw for other type of individuals.
13:22 And I will show you something right now in a video
13:25 that I think will be quite interesting to you.
13:27 It is one of our lottery scam videos
13:30 that we have approval to use for educational purposes.
13:33 And we'll take you there right now.
13:36 Coming.
13:37 Good afternoon, Mr. Thomas.
13:39 I'm from your credit card company.
13:41 We suspect several unauthorized transactions on your card.
13:44 Really? My credit card company?
13:46 Yes. And we care about your security.
13:48 So, we make house calls.
13:50 Good news is you give me your social security number
13:53 and we'll take care of you.
13:54 Is that all you need?
13:56 Not quite. We also need your pin number.
13:58 I forgot.
14:00 What's that on your back?
14:02 Nothing.
14:03 Oh, I get it.
14:04 You're phishing for my personal information,
14:06 right?
14:07 No.
14:09 So you can steal my identity, right?
14:10 No.
14:12 Then how come you have a fin sticking out of your back?
14:15 Honey, get my tackle box and rod.
14:20 OnGuardOnline.gov
14:22 has tips to help you guard against Internet fraud
14:24 to secure your computer
14:25 and protect your personal information.
14:28 To be more secure online, log on to OnguardOnline.gov.
14:33 Stop. Think. Click.
14:39 Phishing. P-H-I-S-H-I-N-G.
14:43 Takes off of the word "fishing"
14:45 when you actually go out on a boat
14:47 and you through out a rod.
14:48 That's actually what's happening
14:50 and that's how they refer to it as phishing where...
14:53 and someone will send you some information to your inbox
14:57 and ask you for personal information.
14:59 Now it gets...it's not just as simple as that.
15:02 Because what they're doing
15:04 is they have a link in the website
15:07 that leads you back to a site, your banker site.
15:10 Well, it's not really your bank site,
15:11 it's just a replicated site of your bank site
15:14 that looks just like
15:15 whatever bank your banker you're at.
15:17 And so now, how... I ask the question,
15:20 "How did they know what bank you utilize
15:23 to save your money or put your money in,
15:25 so much so that they can replicate your bank's website
15:29 for the sole purpose of you going to the website
15:32 and putting in personal information?
15:33 Number one
15:35 your banker has certain tools in place
15:39 where they never have to ask you
15:41 for personal information
15:42 when they send it to you via internet.
15:45 Typically they have your information
15:46 and they just give you updates
15:48 and ask you to call in or go to the website of,
15:52 of whichever bank you use
15:54 and check and or update your information.
15:57 But you should never be asked for personal information.
16:02 Who's a target, target demographic of all of this?
16:05 Well, they are targeting people who are...
16:08 make between $40,000 to $45,000 a year or less.
16:11 And they're typically I think, minorities or individuals,
16:14 that they have been able to find information on
16:17 through the database.
16:18 Now, what is a database?
16:20 What does a database have in it?
16:22 It's quite interesting when you take a look
16:24 at some of that information that is in a database.
16:27 For example,
16:28 types of information that's generally available
16:30 to the general public
16:32 or information such as demographic information
16:34 that's typically taken via the census.
16:37 Information such are in the telephone directories,
16:39 phone numbers of your business or your or your residence,
16:43 birth, marriage, divorce records,
16:45 voter registration information
16:47 and as well as campaign contributions.
16:49 Driver's license information,
16:51 licensing and permit information
16:54 and legal information such as judgments bankruptcies
16:56 as well as real estate titles and the like.
16:59 Now, private databases available to only those
17:03 that need that information and for legitimate purposes.
17:07 These private databases and have in, in, in them,
17:11 employment information, credit reports,
17:14 tax information, criminal records
17:16 as well as social service records,
17:18 school records and others like medical records.
17:22 People aren't aware that this information is out there
17:24 and if it's hacked into then, of course,
17:27 your information is now available to many.
17:31 So we ask the question,
17:32 how do they get this information?
17:34 Well, as asked,
17:36 what's information of you is in a typical database profile?
17:40 Did you know that your address, your phone fax numbers,
17:45 your social security number, your credit card numbers,
17:48 your driver's license number, your bank account information,
17:51 your student loan history,
17:53 information such as medical, driving records,
17:55 workers' compensation, tax records,
17:57 political affiliations, spending patterns
18:01 and of course, estimated income.
18:04 All of that information is available in these databases
18:09 and they are out there
18:10 and once hacked into can create a lot of problems
18:14 if they get to your access to your information.
18:17 So it is very, very important
18:21 that you do the right thing in protecting your information,
18:25 protecting the credibility of your information
18:28 and making sure that you have passwords
18:30 that are not easy to figure out for those that are out there
18:34 looking for that type of information.
18:38 Now there are many things that you can do
18:41 if you're interested in protecting yourself
18:43 from all of these individuals
18:44 who are looking to get information about you
18:47 and then target you as a potential victim.
18:49 One of those things you can do is use the Opt-out Services
18:52 that are available for you online
18:55 and which we'll make available to you on our website.
18:57 The key to this
18:59 is understanding that you should not offer out
19:02 any private information for someone,
19:04 from someone that send you an email.
19:06 We've seen so many different times
19:08 that people are... have been asked to provide
19:11 specific detailed information
19:13 and that information can be used
19:16 to be sold out there in the marketplace,
19:19 on a global marketplace,
19:20 for individual who put...
19:22 individuals who'll pay as little as $35
19:26 for your personal information
19:27 and your bank account information.
19:29 And then you have a whole new list of problems to deal with.
19:34 Now, I have a short video I'd like to show to you
19:36 that will talk to you about some other type of scams
19:40 that are out there and it will be very revealing
19:42 to see how they target their victims.
19:48 Crooks are always looking for new ways
19:50 to get their victims' money.
19:52 Now some fraudsters are targeting
19:53 unsuspecting MoneyPak customers.
19:56 Don't be scammed like Coco and Mike.
20:00 While shopping online,
20:01 Coco has found the perfect pair of boots
20:04 that are sure to get her noticed.
20:06 "These boots were made for me." She contacts the seller.
20:10 Meanwhile, Mike is having the best day of his life.
20:13 With bills to pay, he just found out
20:15 he won a sweepstakes worth $3 million.
20:19 Hello.
20:21 "This is going to change my life!"
20:24 Even though Mike has never entered a sweepstakes,
20:27 he's excited to get all the details
20:28 on how to collect his cash.
20:30 The sweepstakes official
20:32 tells him he's required to pay the taxes on his winnings,
20:34 $1,000 before they can release any of the money to him.
20:38 He was told to put the 1,000 on a MoneyPak.
20:41 Then just call me back,
20:43 with the MoneyPak number on the back
20:44 and your fees are paid.
20:46 We'll, send you the $3 million immediately."
20:49 What you're going to do with all that money, Mike?
20:53 Coco gets an email response. In stock and ready to ship.
20:56 Yay!
20:58 They explain the quickest and safest way
20:59 for her to pay for her hot boots
21:01 is through a MoneyPak.
21:02 It's the only payment that they accept.
21:04 Unfortunately,
21:06 Coco doesn't check if the online seller
21:08 is an approved MoneyPak partner.
21:10 And also buys a MoneyPak,
21:12 loads it with $120 to pay for her hot boots
21:15 and gives the MoneyPak number to the seller.
21:17 "That was easy. I can't wait for my hot boots!"
21:22 Well, Coco, you'll be waiting a long time
21:25 because you'll never get those hot boots.
21:27 But the sellers got your money.
21:30 And yes, Mike's life did change.
21:33 His $1,000 in the hole
21:35 and spends most of his days looking in the mailbox
21:38 for a check that will never come.
21:40 Don't let a few minutes with the scammer
21:41 separate you from what's taken days,
21:44 weeks or even a lifetime to work.
21:46 Consumer Federation of America reminds you,
21:49 your MoneyPak number is the same as cash.
21:52 Use it only to transfer money to a prepaid card, pay bills,
21:56 or add money to an account with one of the companies
21:58 that partners with MoneyPak.
22:00 If someone who isn't on the approved
22:02 MoneyPak partner list
22:03 wants your MoneyPak number for any other reason,
22:06 such as to pay taxes on money you supposedly won,
22:09 it's a scam!
22:10 You can protect yourself from fraud.
22:12 Learn how at consumerfed.org/fraud
22:15 or moneypak.com.
22:21 Is that something you've been aware of?
22:22 Have you gotten a call one time and ask for something?
22:25 I just experienced it recently.
22:27 I think one of my pastors,
22:29 previous pastor's accounts were hacked into
22:32 and all of his contacts were emailed saying,
22:35 "Hey, I am stuck in a specific country
22:39 and I have had my information stolen from me.
22:42 Can you send me some money, so I can get my passport,
22:47 documents paid for and get back to the mainland?"
22:50 I got that. So what did I do?
22:52 Did I send it immediately? I asked one critical question.
22:57 By picking up the phone and calling him,
22:59 and saying, "Hey, how you doing in this country?"
23:02 He said, "I'm not there, I'm still in Riverside."
23:05 Well, that told me something.
23:07 Someone hacked into his account
23:08 and basically was asking all of his friends and contacts
23:13 to help him out.
23:14 Now, there's something you should be aware of here,
23:16 that in business, we've learned that, there's a way
23:22 to market to people.
23:23 One is just direct mail.
23:24 Direct mail is sending a piece of mail
23:26 to people you don't even know.
23:28 In sending a piece of mail to people I don't know,
23:31 the typical response rate in those type of,
23:33 of mechanisms of reaching out to individuals is pretty much
23:37 one to maybe three percent on a on a good day.
23:41 So, we typically expect that if we sent out 100,000 flyers,
23:45 we're going to get maybe 3,000 in response back
23:49 on the specific offer that we're making.
23:51 The same goes to what these individuals do.
23:54 They send out a bulk of information
23:57 to as many people as they possibly can
23:59 in their list.
24:00 And typically, it has to be people that you know
24:03 or you're associated it with.
24:04 Because that's the way you are brought into the, the fraud.
24:10 The one thing that comes to mind is, Ransomware.
24:13 Have you heard of this?
24:14 Ransomware is an interesting thing
24:16 that has just popped up over the past couple of years.
24:19 But it's changed a little bit and you should be aware of it.
24:22 Watch where you go on the Internet.
24:25 Be very careful where you go.
24:27 And if you go to places you're not supposed to be,
24:29 that's one of the ways they target individuals.
24:32 So if you go to a site that you're not supposed to be at,
24:35 you get an email that comes into your system
24:38 saying, "Hey, we know...",
24:42 and they, they provide themselves as,
24:45 as federal employees
24:47 or part of the government policing society.
24:51 And they say, "Hey,
24:52 we caught you at this specific website,
24:54 and we know that that's not really supposed to be
24:56 and we're going to have to fine you
24:58 for what you've done.
24:59 But click on this link and we'll help you."
25:01 Well, you click on the link and what happens?
25:03 It takes you to,
25:06 it, while it opens up a virus in your computer.
25:09 And that virus locks down your computer.
25:13 And as it locks it down, up pops a message saying that,
25:16 "We'll, be able to help you
25:17 if you pay a fee of $500 on average."
25:21 Do you know how much money these people made
25:23 over the past couple of weeks alone?
25:26 They were averaging $2,000 to $4, 000 on revenue
25:30 on a weekly basis.
25:32 This thing started in Europe
25:34 and it's impacting many different people
25:36 because they get access to databases of information
25:40 of, of email addresses and the like.
25:43 So you get caught in this situation
25:46 where you know you've been someplace
25:48 that you're not supposed to go on the World Wide Web.
25:50 They targeted you
25:52 because somehow they've gotten information
25:54 because, again,
25:56 there's nothing hidden on the World Wide Web.
25:58 So where you go, what you do, how you act,
26:02 what you say in social networks,
26:04 is all monitored.
26:06 And then the moment you do something,
26:09 someone is out there trying to leverage that action,
26:11 and finding a way to get access to your cash.
26:15 This is called Ransomware.
26:16 These are things that you and I,
26:18 all need to be made aware of
26:20 because these are things that are going on all around us
26:23 and as we are not able
26:25 to protect our information as we should,
26:28 we should do everything we can to limit access to who we are.
26:32 Because as we talked about, people are targeting you.
26:37 They're targeting your information,
26:39 they're targeting databases.
26:41 They're looking at how you spend your money.
26:43 They're looking at different patterns in your life
26:45 so they can basically begin the process
26:49 of, of, of targeting how they talk to you.
26:54 And how they talk to you
26:55 is different than how they talk to everyone else
26:57 because it's information.
27:00 The information they have is detailed enough to tell you
27:03 how I can speak to a specific demographic.
27:06 They know your consumption patterns.
27:07 They know what you do.
27:08 They know how much money you make.
27:10 They know the fact that,
27:11 I want to win a lottery and make some a lot of money.
27:15 Here's a key.
27:16 In this specific fraud called Ransomware,
27:20 guess what the response rate was?
27:23 The response rate was 2.9 percent response.
27:27 So, regardless of how many people they sent it,
27:29 to which I believe they said they sent it
27:31 to well over 500,000 to 600,000 people,
27:35 2.9 percent of those responded
27:37 and were willing to pay the $400
27:40 to get access to their computer again.
27:43 And they never got access to their computers
27:46 because again, the 400 was a fraud to get their money
27:50 and they took it in to get a fix.
27:52 These are things you should know
27:54 as you Take It to the Bank.
27:56 God bless you.


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Revised 2016-03-28